Toy manufacturers design the packaging for a child's toys with two things in mind: The product must be eye-catching on the shelf and it must be informative to the buyer. Manufacturers place labels on toy packages to reduce the guesswork many people have to do when shopping. Though children develop at their own pace, there are certain stages of development that toy designers can predict, and design their products accordingly.
According to the Toy Industry Association, labels are based on four specific criteria: safety components of the product; the physical abilities of the child to manipulate the product; the cognitive understanding a child has of the product; and the child's interests. Toy designers create toys (and corresponding labels) with this in mind.
In addition to safety information and warnings about the product, toy labels generally suggest the age at which the toy is most appropriate. Following typical industry standards, use this guide to determine what toys are right for the child you will be buying for this season.
Avoid:
Instead, purchase:
Rattles; teething rings and squeeze toys; floor gyms and activity quilts; musical toys; busy boxes and soft blocks; cloth and cardboard books; bath toys; play lawnmowers or shopping carts
Avoid:
Instead, purchase:
Art supplies marked "ASTM D-4236" (these have been reviewed by a toxicologist); tricycles or bicycles (with helmet); construction toys; puzzles; dress-up clothing; puppets; word and matching games; story books; backyard gym equipment.
Avoid:
Toys with the ability to break or possess potential hazards
Instead, purchase:
Complex gym equipment; sports equipment such as a baseball glove, tennis racket or basketball; ice skates or roller skates; jump ropes; magic or science kits; doll houses and furnishings; classic fairy tale books; jigsaw puzzles; craft kits.
Avoid:
Toys that may be of interest but are far too dangerous and/or complex for his/her age, such as a BB gun.
Instead, purchase:
Advanced construction sets; threedimensional puzzles; remote control vehicles; craft and handiwork sets; board games; chess, checkers or dominoes; tabletop sports such as ping-pong; electric trains; biography, mystery or science-fiction books; music


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